A Memorial Day Question: Has Military Cause Marketing Gone Too Far?
Scores of highly-paid elite athletes are pretending in part to wear military gear as part of the tribute to armed services personnel planned for Memorial Day.Of course, the gear is on sale at the MLB site and on stadium concourses around the country. Thirty million over six years is $5 million per year. Divide that by 30 clubs, and that’s roughly $167,000 per team. Given the merchandising, television and radio exposure, and coverage that baseball gets for supporting the troops, it does seem that its $5 million per year commitment is a marketing bargain.
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