Share on StockTwits

Twitter’s MoPub will integrate with Omnicon’s programmatic ad purchasing product in a two-year deal valued at $230 million. At the time of purchase, Twitter indicated that it planned to use MoPub’s technology to build real-time bidding into the Twitter ads platform so our advertisers can more easily automate and scale their buys.

“Twitter Lands $230M Deal With Omnicon” is categorized as “business”. This video was licensed from Grab Networks. For additional video content, click the “video” tab at the top of this page.

Get Analysts' Upgrades and Downgrades via Email - Stay on top of analysts' coverage with Analyst Ratings Network's FREE daily email newsletter that provides a concise list of analysts' upgrades and downgrades. Click here to register now.