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In the post-Jobs era, did Apple just drop $3 billion on cool? That’s the ticket price on the company’s purchase of Beats Electronics, it was announced on Wednesday at the Code Conference in Los Angeles. And yes, Dr. Dre himself and Beats co-founderJimmy Iovine will be brought into the fold as official Apple employees, lending some street cred to a company that, despite its ubiquity, can still get a tad nerdy. Apple’s got plenty of cash to burn, and every incentive to ward off the square label that’s been attached to companies like Microsoft and Blackberry.

“The $3 Billion Question: Why Did Apple Buy Beats?” is categorized as “world”. This video was licensed from Grab Networks. For additional video content, click the “video” tab at the top of this page.

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