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Creative advertising students Ben Martin and Kendal Peters had been confused for a while about the proper way to pronounce the athletic brand Nike. According to Ben and Ken, who live in England, most of the people they know pronounce the brand as if it rhymes with “bike”. So, to solve their argument, they wrote a letter to Nike’s chairman and co-founder, Phil Knight, who promptly responded with an answer. Can you guess his answer? Oh, England…

“Finally, Here’s How You Pronounce Nike” is categorized as “life and leisure”. This video was licensed from Grab Networks. For additional video content, click the “video” tab at the top of this page.

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