New York Times Steps Up Its Premium March With NYT Opinion App
In March, the New York Times kicked off a new strategy of slicing and dicing its content into apps focused at more targeted audiences, and today it is launching the latest effort in that area: NYT Opinion, a digital subscription product and app that gives users access to deeper Op-Ed content. Priced at $6 for a four-week subscription, NYT Opinion is the newspaper’s first attempt at distilling a particular vertical section into a standalone, paid service.
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