Adidas And Nike Jostle For Edge At The World Cup
The competition on the pitch has yet to start, but the fight over World Cup consumers is already intense and no more so than between the athletic companies that are jockeying for their once-every-four-years shot at the ever-growing worldwide soccer market. The players, their boots and kits will be on display for billions across the globe over a monthlong window starting next week. The result is going to be an all-out blitz of advertising, social media, personalities and product that goes far beyond simply selling jerseys and cleats.
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