Nestle Wants Bigger Piece Of High-end Chocolate
Nestle’s chief executive, who oversees a sprawling empire stretching from baby food to wrinkle treatment, admits to finding one of its oldest businesses, chocolate, a source of frustration. At a conference in Boston on June 4 where he also discussed the company’s shrinking appetite for underperforming brands, Chief Executive Paul Bulcke told investors “Premium chocolate is my small intimate frustration.” Nestle is one of many consumer goods companies trying to tap interest in high-end, natural, artisan, exclusive or organic goods to augment packaged food sales that have been sluggish in Europe and North America since the global recession.
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