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Next week is Advertising’s Spring Break, also known as Cannes Lions International Festival Of Creativity. About 11,000 people, mostly “creatives” from all over the world, will descend upon this sleepy town in the south of France hoping to win a coveted Cannes Lion. At a time when the ad business is shrinking, the award industry continues to grow. Last year, a record 36,000 entries were submitted to this week long competition.

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