Press Release: Cenique and DISE Integrate Audience Measurement and CMS Solutions
LIGHTNING RELEASES — Hong Kong, June 13, 2014: Cenique, a developer and supplier of Intelligent Android-based digital signagesolutions, and DISE, a developer of versatile software for digital signage, are pleased to announcethe integration of Cenique’s IntelliSense Audience Measurement (AVA) technology with DISE’s digitalsignage software solution.Cenique’s intelligent digital signage solutions, called IntelliSense1.0, offers similar advantages to onlineanalytics, such as google analytics, for offline, in-store digital signage applications.
This solution providesnetwork operators and end users with Audience Measurement metrics, including the number ofshopper impressions, by gender and age group, dwell time and other KPIs.”We are pleased to partner with a leader like DISE, and expand the global reach of Cenique’s technologyto DISE’s reseller community and customers,” stated Shylesh Karuvath, Co-Founder & CEO ofCenique. “We look forward to supporting their launch in Asia with their reseller MakerSign.”
“As a leading Software company for Digital Signage, we are excited to integrate these businessmetrics into our platform and bring our customers additional value,” says DISE COO Andreas Ekmark.When our Asian reseller, MakerSign, told us customers were asking for offline analytics, it only madesense to partner with Cenique, since we have both implemented Android-based solutions.
We havemanaged to create a good technical bond between us and the hardware manufacturer. When hardwareand software works this well together it means a more reliable product offer and better quality incomparison to most competitors.”More and more retail companies want to understand and influence buying behaviors’ of their in-storeshoppers. The addition of real-time analytics to Digital Signage deployments is a powerful yet eloquentsolution to provide valuable shopper demographic information.
“We are pleased that DISE and Cenique were able to quickly respond to our requests and make theanalytics available to our customers. We have identified audience measurement as a potentiallyimportant differentiator in digital signage,” said MakerSigns’ Dominic Mak.DISE and MakerSign will be exhibiting at Digital Signage Japan (DSJ2014) in Makuhari Messe in Tokyofrom June 11-13 in booth 7N07 and 7N08, introducing the integrated solution.
In addition, DISE will bedemonstrating this functionality at Infocomm 2014 in Las Vegas from June 18-20 in booth C7336.About CeniqueCenique, with offices in Hong Kong and United States, is delivering the next generation of intelligentdigital signage solutions, called IntelliSense. IntelliSense solutions leverage the popular Android mobileOS, delivered pre-loaded with popular CMS solutions.
Cenique products also incorporate AudienceMeasurement (AVA) software and sensors providing network operators and end-users alike thereal-time metrics needed to rationalize and optimize in-store digital and static signage investments.www.cenique.com
DISE is a versatile digital signs software that is used for advertising, corporate and public information,reception areas, menu boards, info kiosks, sports arenas and transportations areas. DISE software isscalable and can be used for small scale installations as well as large scale installations with thousandsof players. DISE digital signage is globally established as one of the largest brands in the digital signagebusiness. www.dise.com
makerSign is formed by a team of entrepreneurs having a comprehensive exposure in the digital signageindustry. The team dedicates on making a new era digital media solution for the industry. Based inHong Kong with competitive hardware supplies just coming next door, the team collaborates withleading software and hardware companies to provide customer simple and easy-to-deploy product at acompetitive price. makerSign promises to make every screen count. www.makersign.com
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