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Oracle’s widely used database software first arrived 35 years ago, but CEO Larry Ellison said the old technology is learning new tricks. Ellison Tuesday rolled out a new option for its flagship database relying on “in memory” technology, which keeps the most commonly used corporate information on chips rather than spinning disks. The goal is to speed up how fast companies can retrieve and crunch huge volumes of information, but Oracle is hardly the first mover in this area.

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