POM’s High Court Victory Over Coca-Cola Opens The Door To New Litigation
In an 8-0 ruling issued earlier today, the Supreme Court permitted POM’s false labeling lawsuit against Coca-Cola to proceed. The ruling, which relied on the interpretation of two federal laws, opens the door to more litigation in the consumer product labeling arena. POM, which is a leading maker of pomegranate-based juices, sued Coca-Cola for displaying the words “Pomegranate Blueberry” in a large font on one of its products despite only having 0.3 percent pomegranate juice and 0.2 percent blueberry juice. The product under contention was largely made up of apple juice. The label, POM argued, misled consumers and hurt its sales.
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