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Back in 2009, a little more than three years after Twitter launched, the company tried to address the nagging problem of user retention. It introduced a Suggested Users list intended to help new users find people to follow right away and thereby make the service stickier. Jack Dorsey, Twitter’s cofounder and chairman, admitted at the time that this didn’t fully solve the problem. “Our sign-up process is still fairly weak,” Dorsey told The Los Angeles Times. “It’s not the best way to suggest people to new users because they’re…not relevant to everyone.”



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