Fiat’s Latest TV Ad Is Composed Entirely Of GIFs
Is this the future of advertising? Fiat’s latest TV ad, released last week, is composed completely of GIFs from its Tumblr. The CMO Olivier Francois told Creativity Online that he likes its raw look. It’s an experiment,” Mr. Francois said. “If it works — and so far so good. If it doesn’t work, no big deal. We didn’t invest so much money.”
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