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With the debut of the Amazon Fire Phone this afternoon, the company introduced a new feature called “Firefly,” which is largely designed to let users identify and then, of course, buy things out in the real world. Firefly takes advantage of the smartphone’s camera to let users identify things like phone numbers, movies, books, games, CDs, food and more just by pointing your camera at them.

“Amazon’s Fire Phone Introduces “Firefly,” A Feature That Lets You Identify (And Buy!) Things You See The Real World” is categorized as “science and technology”. This video was licensed from Grab Networks. For additional video content, click the “video” tab at the top of this page.

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