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Seven years after Apple’s original iPhone went on sale, Amazon finally dipped its feet into the smartphone market. Amazon unveiled the Fire Phone on Wednesday, a device that is rumored to have been in development since 2009. But while the phone’s new features may be central to Amazon’s goals, it may not be such a big selling point to consumers. Wall Street’s reaction to the announcement was positive. The stock surged by as much as 3% in late trading Wednesday before ending the day up 2.7%.

“Amazon’s Phone Makes Sense For Amazon, Maybe Not For Consumers” is categorized as “science and technology”. This video was licensed from Grab Networks. For additional video content, click the “video” tab at the top of this page.

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