Amazon’s Phone Makes Sense For Amazon, Maybe Not For Consumers
Seven years after Apple’s original iPhone went on sale, Amazon finally dipped its feet into the smartphone market. Amazon unveiled the Fire Phone on Wednesday, a device that is rumored to have been in development since 2009. But while the phone’s new features may be central to Amazon’s goals, it may not be such a big selling point to consumers. Wall Street’s reaction to the announcement was positive. The stock surged by as much as 3% in late trading Wednesday before ending the day up 2.7%.
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