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With the introduction of the “Firefly” and “Dynamic Perspective” SDK’s, mobile app developers who have grown tired of iterating on now-common activities like messaging, photo-sharing, socializing and more, now have new ways to differentiate themselves from a growing number of app store competitors. With Amazon’s newly opened up visual recognition technology, developers will not only be able to make their existing apps smarter and more aware of objects out in the “real world,” they can potentially develop new kinds of applications entirely. And with Dynamic Perspective, they have a whole new way of navigating within those applications, too.



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