Name Change Lifts Airbus’ Image In Washington: Airbus U.S. Chief
A company executive said on Tuesday, airbus Group’s recent name change is enhancing how the European weapons and planemaker is perceived, particularly among U.S. government customers. The company formerly known as EADS announced the rebranding last summer in a bid to improve its corporate image, and shareholders approved the name change in late May. The new name matched the company’s legal title to its flagship brand and commercial plane unit, Airbus. Allan McArtor, chairman and chief executive of Airbus Group Inc., says, “The rebranding of military units to Airbus Defense and Space and Airbus Helicopters has helped improve the image of the defense operations. We think that we’ll be able to tell a better story and create and maintain the confidence of the government customers for our products.”
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