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Kellogg Company (NYSE:K)‘s stock had its “neutral” rating reiterated by Zacks in a report released on Friday. They currently have a $70.00 price target on the stock. Zacks‘s target price suggests a potential upside of 4.59% from the stock’s previous close.

Zacks’ analyst wrote, “The first quarter of 2014 was another weak one for Kellogg as U.S. cereal sales remained soft and international results weakened from the last quarter. Though first-quarter adjusted earnings of $1.01 per share beat the Zacks Consensus Estimate, it declined 1% year over year due to weak revenues and profits. Revenues declined 3.1% in the quarter once again due to choppy cereal sales. Despite the near-term weakness, we have faith in Kellogg’s strong fundamentals. We are encouraged by Kellogg’s solid brand positioning, geographic diversity and significant investments in innovation, marketing and supply-chain initiatives. We are also encouraged by the growth potential, diversification and international presence that the Pringles deal provides. Brand building investments and costs saving programs are expected to build as the year unfolds which management believes will benefit organic sales. Still, our expectations for sales acceleration are muted as the cereal category continues to contract.”

A number of other analysts have also recently weighed in on K. Analysts at Deutsche Bank reiterated a “hold” rating on shares of Kellogg Company in a research note on Monday, June 2nd. They now have a $66.00 price target on the stock, up previously from $64.00. Separately, analysts at Credit Suisse reiterated an “underperform” rating on shares of Kellogg Company in a research note on Friday, May 2nd. They now have a $60.00 price target on the stock. Finally, analysts at JPMorgan Chase & Co. raised their price target on shares of Kellogg Company from $57.00 to $62.00 in a research note on Monday, April 28th. They now have a “neutral” rating on the stock. Three equities research analysts have rated the stock with a sell rating, five have assigned a hold rating and four have given a buy rating to the company. Kellogg Company has an average rating of “Hold” and an average price target of $62.55.

Kellogg Company (NYSE:K) traded up 0.42% on Friday, hitting $67.21. The stock had a trading volume of 1,165,810 shares. Kellogg Company has a 52 week low of $55.69 and a 52 week high of $69.50. The stock’s 50-day moving average is $67.5 and its 200-day moving average is $63.08. The company has a market cap of $24.131 billion and a price-to-earnings ratio of 12.84.

Kellogg Company (NYSE:K) last issued its quarterly earnings data on Thursday, May 1st. The company reported $1.01 earnings per share (EPS) for the quarter, beating the consensus estimate of $0.98 by $0.03. The company had revenue of $3.70 billion for the quarter, compared to the consensus estimate of $3.82 billion. During the same quarter in the previous year, the company posted $0.99 earnings per share. The company’s revenue for the quarter was down 3.1% on a year-over-year basis. On average, analysts predict that Kellogg Company will post $4.00 earnings per share for the current fiscal year.

Kellogg Company (NYSE:K) is engaged in the manufacture and marketing of ready-to-eat cereal and convenience foods.

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