Publicis To Focus On Digital Deals Post Omnicom Collapse
Publicis Chief Executive Maurice Levy said he would shift the French advertising group more quickly and deeply into digital following the collapse of the merger with Omnicom. The 72-year-old Levy said this would be his main focus, while the company starts to tackle the issue of who will replace him later this year. The group could also consider raising its dividend, he said. The group’s business on digital devices like tablets and smartphones and on platforms like Facebook accounts for 40 percent of revenue, and Levy said it would be more than half by 2018.
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