How FIFA Gives World Cup Fans Their Digital Soccer Fix
Far from the board rooms and voting sessions that have besmirched the reputation of FIFA, world soccer’s governing body, in the eyes of many fans lately, a group of men and women carry out a monumental task that has nothing to do with awarding World Cups or massive infrastructure profits — but cuts right to the soul of the game itself. The goal of FIFA’s digital team is simple: Deliver the World Cup , the planet’s most popular sporting event, to fans everywhere.
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