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Mobile is so 2010. So why would Amazon throw its hat into the game of phones? The company is headed into battle in two other markets full of potential: real-world commerce and digital advertising. Amazon has focused its business almost solely on e-commerce since its launch in 1994. Twenty years later, the vast majority of commerce still takes place in the physical world; a 2014 Q1 US Census report shows that digital sales account for just 6 percent of total sales.



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