Amazon’s Master Of Commerce Move Into The Phone Game
Mobile is so 2010. So why would Amazon throw its hat into the game of phones? The company is headed into battle in two other markets full of potential: real-world commerce and digital advertising. Amazon has focused its business almost solely on e-commerce since its launch in 1994. Twenty years later, the vast majority of commerce still takes place in the physical world; a 2014 Q1 US Census report shows that digital sales account for just 6 percent of total sales.
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