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Microsoft is working to expand Bing’s international footprint. A job posting, spotted by Neowin, speaks plainly: “Bing is embarking on the most ambitious geographic and product expansion in its history.” Search is an interesting area in tech. As technology companies compete across a rising number of product categories, search has a relatively low number of protagonists and there are essentially two general players — Google and Microsoft. Not that that is all Bing is to Microsoft. It’s the company’s search layer that it hopes to leverage across its platform. But it is useful to recall that Bing does challenge Google’s core offering.



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