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Eager to nibble the pepperoni at any social media pizza party, brands used their Twitter accounts to dive into Uruguay forward Luis Suarez’s alleged biting of another World Cup party with relish. During the 79th minute of the game against Italy, Suarez may have bitten a defender from the Italian national team. But before the game had a chance to go into stoppage time, Twitter was already serving up jokes at Suarez’s expense. It wasn’t the first time Suarez has been accused of biting another player, nor was it the first time brands have tried to exploit a live event for retweets and favorites to promote themselves. Judging by the nearly 65,000 retweets alone, McDonald’s, the first brand to respond, made the biggest meal out of the (alleged) bite felt round the world with its tweet, “Hey Suarez, if you’re hungry, come get a bite of a Big Mac.”

“They’ll Bite: Brands Eager To Exploit Suarez’s Cup Chomp” is categorized as “world”. This video was licensed from Grab Networks. For additional video content, click the “video” tab at the top of this page.

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