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British Sky Broadcasting Group plc (LON:BSY)‘s stock had its “underperform” rating reiterated by analysts at Credit Suisse in a research report issued to clients and investors on Thursday. They currently have a GBX 600 ($10.21) target price on the stock. Credit Suisse’s target price points to a potential downside of 32.58% from the company’s current price.

Shares of British Sky Broadcasting Group plc (LON:BSY) traded down 0.06% during mid-day trading on Thursday, hitting GBX 889.5001. The stock had a trading volume of 1,728,382 shares. British Sky Broadcasting Group plc has a one year low of GBX 772.50 and a one year high of GBX 954.00. The stock’s 50-day moving average is GBX 872.8 and its 200-day moving average is GBX 878.. The company’s market cap is £13.867 billion.

A number of other firms have also recently commented on BSY. Analysts at Societe Generale reiterated a “buy” rating on shares of British Sky Broadcasting Group plc in a research note on Tuesday. They now have a GBX 1,045 ($17.78) price target on the stock. Separately, analysts at Oriel Securities Ltd reiterated a “sell” rating on shares of British Sky Broadcasting Group plc in a research note on Thursday, June 19th. They now have a GBX 630 ($10.72) price target on the stock. Finally, analysts at Sanford C. Bernstein reiterated a “market perform” rating on shares of British Sky Broadcasting Group plc in a research note on Friday, June 13th. They now have a GBX 850 ($14.47) price target on the stock. Eight equities research analysts have rated the stock with a sell rating, eight have issued a hold rating and ten have issued a buy rating to the company. The stock currently has an average rating of “Hold” and a consensus price target of GBX 893 ($15.20).

British Sky Broadcasting Group plc (LON:BSY) is an entertainment and communications provider.

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