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Analysts at Bank of America initiated coverage on shares of King Digital Entertainment PLC (NASDAQ:KING) in a research report issued to clients and investors on Monday. The firm set a “buy” rating and a $23.00 price target on the stock. Bank of America’s price objective indicates a potential upside of 28.85% from the company’s current price.

Other equities research analysts have also recently issued reports about the stock. Analysts at Deutsche Bank reiterated a “$27″ rating on shares of King Digital Entertainment PLC in a research note on Monday, May 5th. Separately, analysts at Cowen and Company initiated coverage on shares of King Digital Entertainment PLC in a research note on Monday, May 5th. They set an “outperform” rating and a $31.00 price target on the stock. Finally, analysts at Credit Suisse initiated coverage on shares of King Digital Entertainment PLC in a research note on Monday, May 5th. They set an “outperform” rating and a $28.00 price target on the stock. Two investment analysts have rated the stock with a hold rating and nine have issued a buy rating to the company’s stock. The company has a consensus rating of “Buy” and a consensus price target of $24.67.

Shares of King Digital Entertainment PLC (NASDAQ:KING) traded up 5.12% during mid-day trading on Monday, hitting $17.85. The stock had a trading volume of 3,481,742 shares. King Digital Entertainment PLC has a one year low of $15.26 and a one year high of $21.39. The stock’s 50-day moving average is $16.73 and its 200-day moving average is $17.38. The company has a market cap of $5.671 billion and a price-to-earnings ratio of 8.47. King Digital Entertainment PLC also saw some unusual options trading on Friday. Investors bought 11,964 call options on the company. This represents an increase of 1,291% compared to the typical volume of 860 call options.

King Digital Entertainment PLC (NASDAQ:KING) last released its earnings data on Wednesday, May 7th. The company reported $0.41 EPS for the quarter, missing the Thomson Reuters consensus estimate of $0.57 by $0.16. The company had revenue of $606.70 million for the quarter, compared to the consensus estimate of $205.90 million. The company’s quarterly revenue was up 194.7% on a year-over-year basis.

King Digital Entertainment plc is an interactive entertainment company. The Company’s games include Candy Crush Saga, Pet Rescue Saga, Farm Heroes Saga, Papa Pear Saga and Bubble Witch Saga.

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