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Microsoft has a golden opportunity that could generate significant momentum for Windows Phone as we move into Q4 and the holiday buying season. The company needs to get Windows Phone 8.1 onto as many current-gen devices as it can and significantly amp up its marketing efforts. Microsoft needs to get an array of Windows Phone-based devices onto every major carrier as well. Associating Windows Phone with the recently released Surface Pro 3 and showing off the synergies possible with Windows 8.1 and Windows Phone would be advisable as well.

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