Southwest Airlines Finds Itself At A Crossroads
To say that Southwest Airlines has undergone profound changes during Gary Kelly’s decade-long tenure as CEO there would be something of an understatement. There’s the company’s revamped frequent-flier program. The carrier has undertaken a new focus on courting business travelers, including expanding to the big-city airports those fliers prefer. Sustained rapid growth has seen Southwest overtake rivals like American and United to become the USA’s top carrier of domestic passengers.
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