Anonymous Social Messaging Discovers That Location Matters
Apparently, secrets are better if you share them with those closest to you — geographically, that is. As anonymous social networks proliferate, such as Slight, Whisper, and Yip Yak, they’re increasingly turning to location-based features as a way to keep users coming back. For example, location-based private messaging app Yik Yak has raised $10 million on the back of its geographically targeted anonymous sharing service.
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