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Apparently, secrets are better if you share them with those closest to you — geographically, that is. As anonymous social networks proliferate, such as Slight, Whisper, and Yip Yak, they’re increasingly turning to location-based features as a way to keep users coming back. For example, location-based private messaging app Yik Yak has raised $10 million on the back of its geographically targeted anonymous sharing service.

“Anonymous Social Messaging Discovers That Location Matters” is categorized as “science and technology”. This video was licensed from Grab Networks. For additional video content, click the “video” tab at the top of this page.

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