Twitter Rolls Out Mobile App Install Ads
Twitter is embracing mobile ads that have been lucrative for Facebook. They are called app-install ads. Advertisers prompt users to download or launch apps. Game developers in particular have gravitated to this kind of advertising to get more people to try their games. Twitter had been testing the new format for months. It said Monday the ads are being rolled out around the globe. The ads will be sold on a per click basis.
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