Morgan Stanley Advisers Free To Tweet
Morgan Stanley’s 16,000-plus financial advisers will soon be allowed to craft their own 140-character messages on their official firm Twitter accounts. Previously, when the firm’s advisers wanted to send out a tweet, they had to choose from a library of messages preapproved by Morgan Stanley Wealth Management’s compliance department. Now, after an online training course, brokers with at least 15 followers can write their own tweets. But they still must get the messages approved by the firm before they are posted on Twitter, and that review process could take several hours, according to a spokeswoman. That likely will keep advisers out of the quick-moving conversations that often take place on the social media platform.
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