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Thanks to the Internet, commerce now offers a very different experience. In today’s marketplace, consumers are increasingly comfortable with multi-channel engagement. Some people refer to this phenomenon as experiential commerce. But by whatever name, today’s e-commerce requires a refinement of the age-old practice of storytelling.

“Storytelling: A Brave New World Of Commerce” is categorized as “business”. This video was licensed from Grab Networks. For additional video content, click the “video” tab at the top of this page.

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