SuperAwesome In Talks To Acquire Parenting Finance Site And Mumsnet Competitor MyFamilyClub
SuperAwesome , the European ad network and marketing platform for kids and teens, could be on the verge of making its second acquisition this year. According to sources with knowledge of the situation, the UK startup is currently in talks to acquire MyFamilyClub , the parenting finance community and Mumsnet competitor owned by Scottish media giant DC Thomson. It’s this ability to market directly to parents that would build on SuperAwesome’s current mission to be the largest ad network and marketing platform in Europe specifically for kids and teens, and appears to be the draw here.
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