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Harley-Davidson (NYSE:HOG) was downgraded by equities research analysts at Raymond James from a “strong-buy” rating to a “market perform” rating in a research note issued to investors on Wednesday, reports. They currently have a $84.00 target price on the stock. Raymond James’ price target would indicate a potential upside of 23.89% from the company’s current price.

The analysts wrote, “We are reducing both our rating and earnings estimates for HOG based on our survey results, which show 2Q14 domestic retail sales growing slower than expected. Our survey results suggest retail sales grew in the mid-single digits in 2Q14 compared to our prior model of +11%. “Retail sales were expected to grow 11% following a slow start to the year due to weather and a strong new product offering for model year 2014. For the first time since 2Q10, more dealers also state that they have too much inventory than those that say they have too little inventory. The survey results are detailed in a separate note published today.”

Several other analysts have also recently commented on the stock. Analysts at Citigroup Inc. downgraded shares of Harley-Davidson from a “buy” rating to a “hold” rating in a research note on Wednesday, June 25th. Separately, analysts at KeyCorp downgraded shares of Harley-Davidson from a “buy” rating to a “hold” rating in a research note on Wednesday, June 25th. Finally, analysts at RBC Capital initiated coverage on shares of Harley-Davidson in a research note on Tuesday, June 24th. They set a “sector perform” rating and a $74.00 price target on the stock. Nine equities research analysts have rated the stock with a hold rating and six have given a buy rating to the stock. The company presently has a consensus rating of “Hold” and a consensus price target of $74.46.

Harley-Davidson (NYSE:HOG) traded up 0.81% during mid-day trading on Wednesday, hitting $68.35. 273,848 shares of the company’s stock traded hands. Harley-Davidson has a 1-year low of $53.35 and a 1-year high of $74.13. The stock has a 50-day moving average of $70.85 and a 200-day moving average of $68.35. The company has a market cap of $14.968 billion and a P/E ratio of 19.40.

Harley-Davidson (NYSE:HOG) last released its earnings data on Tuesday, April 22nd. The company reported $1.21 earnings per share (EPS) for the quarter, beating the consensus estimate of $1.08 by $0.13. The company had revenue of $1.57 billion for the quarter, compared to the consensus estimate of $1.53 billion. During the same quarter in the previous year, the company posted $0.99 earnings per share. The company’s revenue for the quarter was up 11.2% on a year-over-year basis. Analysts expect that Harley-Davidson will post $3.94 EPS for the current fiscal year.

Harley-Davidson, Inc is the parent company for the groups of companies doing business as Harley-Davidson Motor Company (NYSE:HOG) and Harley-Davidson Financial Services (HDFS).

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