Share on StockTwits

Instagram didn’t start out as Instagram. It started out as … Burbn. Kevin Systrom, the creativity researcher Keith Sawyer explains, was a fan of Kentucky whiskeys. So when he created a location-based iPhone app, one driven by the success of networking app Foursquare , he named it after the booze. The app was complicated, but it took Systrom just a few months to build: Burbn let users check in at particular locations, make plans for future check-ins, earn points for hanging out with friends and post pictures of the meet-ups.



“Instagram Started As A Social Network Named After Bourbon” is categorized as “science and technology”. This video was licensed from Grab Networks. For additional video content, click the “video” tab at the top of this page.

Get Analysts' Upgrades and Downgrades via Email - Stay on top of analysts' coverage with Analyst Ratings Network's FREE daily email newsletter that provides a concise list of analysts' upgrades and downgrades. Click here to register now.