Instagram Started As A Social Network Named After Bourbon
Instagram didn’t start out as Instagram. It started out as … Burbn. Kevin Systrom, the creativity researcher Keith Sawyer explains, was a fan of Kentucky whiskeys. So when he created a location-based iPhone app, one driven by the success of networking app Foursquare , he named it after the booze. The app was complicated, but it took Systrom just a few months to build: Burbn let users check in at particular locations, make plans for future check-ins, earn points for hanging out with friends and post pictures of the meet-ups.
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