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Analysts at Northland Securities initiated coverage on shares of Urban Outfitters (NASDAQ:URBN) in a research report issued to clients and investors on Wednesday. The firm set a “market perform” rating and a $37.00 price target on the stock. Northland Securities’ price target points to a potential upside of 10.71% from the company’s current price.

Shares of Urban Outfitters (NASDAQ:URBN) opened at 33.42 on Wednesday. Urban Outfitters has a 52 week low of $32.23 and a 52 week high of $44.15. The stock’s 50-day moving average is $33.97 and its 200-day moving average is $35.79. The company has a market cap of $4.604 billion and a price-to-earnings ratio of 18.46. Urban Outfitters also was the recipient of a large increase in short interest in the month of June. As of June 13th, there was short interest totalling 7,018,940 shares, an increase of 41.7% from the May 30th total of 4,954,880 shares. Currently, 6.7% of the company’s shares are short sold. Based on an average daily trading volume, of 2,772,858 shares, the short-interest ratio is currently 2.5 days.

Urban Outfitters (NASDAQ:URBN) last announced its earnings results on Monday, May 19th. The company reported $0.26 earnings per share (EPS) for the quarter, missing the consensus estimate of $0.27 by $0.01. The company had revenue of $686.30 million for the quarter, compared to the consensus estimate of $680.61 million. During the same quarter in the previous year, the company posted $0.32 earnings per share. The company’s revenue for the quarter was up 5.9% on a year-over-year basis. On average, analysts predict that Urban Outfitters will post $1.96 earnings per share for the current fiscal year.

A number of other analysts have also recently weighed in on URBN. Analysts at Wedbush downgraded shares of Urban Outfitters from an “outperform” rating to a “neutral” rating in a research note on Tuesday. They now have a $37.00 price target on the stock, down previously from $46.00. Separately, analysts at Morgan Stanley reiterated an “in-line” rating on shares of Urban Outfitters in a research note on Tuesday, June 10th. Finally, analysts at Zacks reiterated a “neutral” rating on shares of Urban Outfitters in a research note on Wednesday, May 21st. They now have a $35.00 price target on the stock. Eleven investment analysts have rated the stock with a hold rating, twelve have assigned a buy rating and one has assigned a strong buy rating to the stock. The stock has a consensus rating of “Buy” and an average target price of $41.58.

Urban Outfitters, Inc (NASDAQ:URBN) is a lifestyle specialty retail company, which operates under the Urban Outfitters, Anthropologie, Free People, Terrain and BHLDN brands.

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