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Blink and you’ll still see it. Google’s strategy to spin the European Court of Justice’s right to be forgotten ruling as ‘unworkable’ is in full swing. The ruling, made in late May, requires Google to process requests by private individuals to de-index outdated or irrelevant personal information when a search is made for their name. The data is only de-indexed from European Google search results, not Google.com. And refers specifically to private individuals — those with a public profile would be exempt on the grounds of public interest. Google says it’s had about 70,000 requests for data to be de-indexed so far.



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