‘Transformers’ Prevails As New Films Fizzle Over July 4
Independence Day didn’t hold many fireworks at the box office as new films fizzled at theaters. According to studio estimates from box-office firm Rentrak, Transformers: Age of Extinction won its second straight weekend, topping the Fourth of July weekend with $36.4 million. Analysts expected a challenge from Tammy, Melissa McCarthy’s latest comedy. The film struggled with just $21.2 million, good for second place. Box office has been on a ticket sales slide all summer, and moviegoers appeared more interested in pyrotechnics outside than inside the cineplex this weekend. Ray Subers of Box Office Mojo notes that the holiday isn’t typically a great one for moviegoing, as families hit the road on the long weekend.
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