Crumbs Closes In Bitter End For Biggest U.S. Cupcake Chain
Cupcakes still lined the counter of an empty and unlit Crumbs Bake Shop on 42nd Street in New York City on Tuesday afternoon, the day after the largest U.S. cupcake retailer announced it was closing. Crumbs, which specializes in oversized cupcakes and went public in 2011, shuttered its nearly 50 locations in 10 states and the District of Columbia. The news follows less than two weeks after the NASDAQ announced it would stop trading Crumbs, which hoped that the frosted cake made famous by Magnolia Bakery in New York City and “Sex and the City” could fuel growth at a nationwide chain.
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