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Groupon (NASDAQ:GRPN) was upgraded by investment analysts at B. Riley from a “neutral” rating to a “buy” rating in a note issued to investors on Tuesday, TheFlyOnTheWall.com reports. The firm currently has a $9.50 price objective on the stock. B. Riley’s target price suggests a potential upside of 51.27% from the stock’s previous close.

In other Groupon news, Director Bradley A. Keywell sold 500,000 shares of the stock on the open market in a transaction that occurred on Monday, June 30th. The shares were sold at an average price of $6.67, for a total value of $3,335,000.00. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available at this link.

Shares of Groupon (NASDAQ:GRPN) traded down 2.64% during mid-day trading on Tuesday, hitting $6.28. 45,464,584 shares of the company’s stock traded hands. Groupon has a 52 week low of $5.18 and a 52 week high of $12.76. The stock has a 50-day moving average of $6.20 and a 200-day moving average of $8.22. The company’s market cap is $4.284 billion.

Groupon (NASDAQ:GRPN) last announced its earnings results on Tuesday, May 6th. The company reported ($0.01) EPS for the quarter, beating the Thomson Reuters consensus estimate of ($0.03) by $0.02. The company had revenue of $757.60 million for the quarter, compared to the consensus estimate of $738.40 million. During the same quarter in the prior year, the company posted $0.03 earnings per share. The company’s quarterly revenue was up 26.0% on a year-over-year basis. On average, analysts predict that Groupon will post $0.11 earnings per share for the current fiscal year.

A number of other analysts have also recently weighed in on GRPN. Analysts at Zacks upgraded shares of Groupon from an “underperform” rating to a “neutral” rating in a research note on Friday, June 27th. They now have a $7.00 price target on the stock. Separately, analysts at Deutsche Bank reiterated a “buy” rating on shares of Groupon in a research note on Wednesday, May 7th. They now have a $8.00 price target on the stock, down previously from $12.00. Finally, analysts at Goldman Sachs cut their price target on shares of Groupon to $8.00 in a research note on Wednesday, May 7th. One investment analyst has rated the stock with a sell rating, eight have given a hold rating and ten have assigned a buy rating to the stock. Groupon presently has an average rating of “Hold” and a consensus target price of $9.93.

Groupon, Inc (NASDAQ:GRPN) is a local e-commerce marketplace that connects merchants to consumers by offering goods and services at a discount.

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