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There are more ways to measure engagement on Twitter than just retweets and favorites. Twitter rolled out an updated analytics dashboard on Friday that highlights the number of impressions tweets get, in addition to retweets and favorites, which were viewable in an earlier version of the tool. The dashboard is available to marketers, Twitter Card publishers and verified users.

“Twitter Upgrades Tweet Analytics Dashboard For Advertisers, Verified Users” is categorized as “science and technology”. This video was licensed from Grab Networks. For additional video content, click the “video” tab at the top of this page.

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