The Party Without A Product: Inside The Lyft Launch
New York City’s newest transportation app is still preparing for Lyft-off. About 2,500 people packed into a warehouse in Brooklyn Friday night to celebrate the launch of the ride-sharing startup Lyft . But among the guests wearing pink mustaches, drinking free beer and dancing to live music was one major issue: Lyft is still illegal in the city. However, Lyft had already scheduled its launch party, and said via an official blog post that the event was still on.
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