Following Login Changes, Facebook Extends Social Login Dominance
Facebook’s recent login changes are returning some measurable, positive results. The social network has extended its dominance in the area of social logins, now claiming 55% of the market, according to recent data from Gigya, social-login provider for customers like Verizon, CNN and ABC. That is up from 53% in Q1 of 2014, and 52% a year ago. Instead of creating a new username and password for these different sites, users routinely have the option to sign in with an existing account — one they’ve created on a social site like Facebook, Twitter, or Google+. Facebook has dominated this area for along time, but the company extended its lead on Google+ last quarter, which holds a 27% share. The growth in market share is a good sign for Facebook, which recently changed its login system to encourage more users to utilize their Facebook ID on third party apps.
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