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Facebook’s recent login changes are returning some measurable, positive results. The social network has extended its dominance in the area of social logins, now claiming 55% of the market, according to recent data from Gigya, social-login provider for customers like Verizon, CNN and ABC. That is up from 53% in Q1 of 2014, and 52% a year ago. Instead of creating a new username and password for these different sites, users routinely have the option to sign in with an existing account — one they’ve created on a social site like Facebook, Twitter, or Google+. Facebook has dominated this area for along time, but the company extended its lead on Google+ last quarter, which holds a 27% share. The growth in market share is a good sign for Facebook, which recently changed its login system to encourage more users to utilize their Facebook ID on third party apps.



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