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Harte-Hanks (NYSE:HHS)’s share price hit a new 52-week low during trading on Friday , American Banking and Market News reports. The stock traded as low as $6.55 and last traded at $6.61, with a volume of 59,434 shares trading hands. The stock had previously closed at $6.70.

A number of analysts have recently weighed in on HHS shares. Analysts at Noble Financial reiterated a “buy” rating on shares of Harte-Hanks in a research note on Tuesday, July 8th. Separately, analysts at BMO Capital Markets downgraded shares of Harte-Hanks from an “outperform” rating to a “market perform” rating in a research note on Friday, May 30th. They now have a $8.00 price target on the stock, down previously from $10.00. Finally, analysts at TheStreet downgraded shares of Harte-Hanks from a “buy” rating to a “hold” rating in a research note on Thursday, May 1st.

The stock’s 50-day moving average is $6.96 and its 200-day moving average is $7.64. The company has a market cap of $410.0 million and a price-to-earnings ratio of 48.91.

Harte-Hanks (NYSE:HHS) last posted its quarterly earnings results on Thursday, May 1st. The company reported $0.04 EPS for the quarter, missing the Thomson Reuters consensus estimate of $0.08 by $0.04. The company had revenue of $132.70 million for the quarter, compared to the consensus estimate of $129.20 million. During the same quarter in the prior year, the company posted $0.11 earnings per share. The company’s quarterly revenue was up .2% on a year-over-year basis. Analysts expect that Harte-Hanks will post $0.46 EPS for the current fiscal year.

Harte-Hanks, Inc (NYSE:HHS) is a worldwide direct and marketing company that provides direct marketing services and shopper advertising opportunities to a range of local, regional, national and international consumer and business-to-business marketers.

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