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Apple has a new splash page welcoming Beats to its family, with a declaration expressing excitement that both Beats Music and Beats Electronics have joined the Cupertino-based company. The page includes a brief one-paragraph explainer about why the company was a good fit, and expressing optimism for what the companies can do together in the future. A link on the page, which features a background image of a pair of Beats by Dre headphones, directs visitors to the Beats website, which itself features a redesign and a new message that includes a brief history of Apple’s contributions to music, and declares today the beginning of a new joint journey between Apple and Beats. Apple had received clearance from the European Commission to go ahead with the acquisition of Beats earlier this week, and today also marks the official transfer of the 13 percent of Beats Music owned by Vivendi/Universal Music Group from that organization to Apple.

“Apple Officially Welcomes Beats As It Completes $404M Purchase Of Vivendi/Universal Shares” is categorized as “science and technology”. This video was licensed from Grab Networks. For additional video content, click the “video” tab at the top of this page.

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