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RetailMeNot (NASDAQ:SALE) hit a new 52-week low during mid-day trading on Wednesday after an insider sold shares in the company, Analyst Ratings Network.com reports. The stock traded as low as $17.89 and last traded at $17.89, with a volume of 1,582,358 shares traded. The stock had previously closed at $18.15.

Specifically, CFO Douglas C. Jeffries unloaded 5,500 shares of the stock on the open market in a transaction dated Friday, August 1st. The shares were sold at an average price of $25.00, for a total transaction of $137,500.00. The sale was disclosed in a legal filing with the SEC, which can be accessed through this link.

SALE has been the subject of a number of recent research reports. Analysts at Jefferies Group reiterated a “buy” rating on shares of RetailMeNot in a research note on Tuesday. They now have a $36.00 price target on the stock, down previously from $47.00. Separately, analysts at Credit Suisse reiterated a “neutral” rating on shares of RetailMeNot in a research note on Tuesday. They now have a $32.00 price target on the stock, down previously from $43.00. Finally, analysts at Goldman Sachs reiterated a “buy” rating on shares of RetailMeNot in a research note on Tuesday. Five equities research analysts have rated the stock with a hold rating and four have assigned a buy rating to the company’s stock. RetailMeNot has an average rating of “Hold” and an average target price of $34.38.

The stock’s 50-day moving average is $25.19 and its 200-day moving average is $31.57. The company has a market cap of $962.6 million and a P/E ratio of 57.99.

RetailMeNot (NASDAQ:SALE) last announced its earnings results on Monday, August 4th. The company reported $0.08 earnings per share (EPS) for the quarter, missing the consensus estimate of $0.17 by $0.09. The company had revenue of $59.50 million for the quarter, compared to the consensus estimate of $60.23 million. During the same quarter in the previous year, the company posted ($0.68) earnings per share. The company’s revenue for the quarter was up 37.1% on a year-over-year basis. On average, analysts predict that RetailMeNot will post $0.83 earnings per share for the current fiscal year.

RetailMeNot, Inc operates digital coupon marketplace, connecting consumers with retailers and brands.

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