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Apple isn’t wasting time putting the Beats brand to good use after its acquisition of the streaming music and audio hardware maker officially closed last week – the Mac maker now has a dedicated section of its online store, both on the web and via its iOS app, that’s all about Beats By Dre devices. The new section is divided up into headphones, in-ear headphones, speakers and accessories, and actually gives the essentially ridiculous ‘Beats Pill Dude’ its own big hero image. Beats’ own website redirects all customers looking to purchase to the Apple Store, as it has done since Apple relaunched the site of its subsidiary after closing its deal in the U.S. on August 1.

“Apple Sets Up A Special Section On Its Online Store For Beats Gear” is categorized as “science and technology”. This video was licensed from Grab Networks. For additional video content, click the “video” tab at the top of this page.

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