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Google is testing “Listen Now” ads with Spotify, Rhapsody and Apple’s Beats Music, the latest in a string of new ad formats that can simplify purchases for consumers. Search for the name of a musical artist, from “The Beatles” to “Miley Cyrus” to “Camille Saint-Saens,” and Google displays ads – grouped together under the “Listen Now” label — promoting music services, including its own Google Play. The ads appear in searches on personal computers as well as mobile devices and are performing well for some advertisers. A Google spokesman said, “We’re happy to help users quickly find legitimate sources for their favorite movies, music and more via Google search.”



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