Google Tests New Music Ads
Google is testing “Listen Now” ads with Spotify, Rhapsody and Apple’s Beats Music, the latest in a string of new ad formats that can simplify purchases for consumers. Search for the name of a musical artist, from “The Beatles” to “Miley Cyrus” to “Camille Saint-Saens,” and Google displays ads – grouped together under the “Listen Now” label — promoting music services, including its own Google Play. The ads appear in searches on personal computers as well as mobile devices and are performing well for some advertisers. A Google spokesman said, “We’re happy to help users quickly find legitimate sources for their favorite movies, music and more via Google search.”
“Google Tests New Music Ads” is categorized as “science and technology”. This video was licensed from Grab Networks. For additional video content, click the “video” tab at the top of this page.
Get Analysts' Upgrades and Downgrades via Email - Stay on top of analysts' coverage with Analyst Ratings Network's FREE daily email newsletter that provides a concise list of analysts' upgrades and downgrades. Click here to register now.