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Smokey Bear, a symbol for generations of Americans of the dangers of forest fires and the star of the longest-running public service ad campaign in U.S. history, celebrated his 70th birthday on Friday. U.S. Forest Service chief Thomas Tidwell told a birthday celebration, The importance of Smokey Bear, famed for his motto “only you can prevent forest fires,” is greater than ever today because of longer and more intense wildfire seasons.

“Happy Birthday, Smokey Bear! Forest Firefighting Symbol Turns 70″ is categorized as “world”. This video was licensed from Grab Networks. For additional video content, click the “video” tab at the top of this page.

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