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Activision Blizzard (NASDAQ:ATVI) was upgraded by investment analysts at Longbow Research from a “neutral” rating to a “buy” rating in a note issued to investors on Friday, TheFlyOnTheWall.com reports. The firm currently has a $28.00 target price on the stock. Longbow Research’s price target would indicate a potential upside of 24.17% from the stock’s previous close.

Other equities research analysts have also recently issued reports about the stock. Analysts at Macquarie reiterated an “outperform” rating on shares of Activision Blizzard in a research note on Wednesday. They now have a $26.00 price target on the stock, up previously from $25.00. Separately, analysts at Benchmark Co. raised their price target on shares of Activision Blizzard from $23.82 to $24.40 in a research note on Wednesday. Finally, analysts at Piper Jaffray raised their price target on shares of Activision Blizzard from $26.00 to $27.00 in a research note on Wednesday. Twelve equities research analysts have rated the stock with a buy rating, Activision Blizzard presently has an average rating of “Buy” and a consensus price target of $25.92.

Activision Blizzard (NASDAQ:ATVI) traded up 0.63% during mid-day trading on Friday, hitting $22.54. 5,841,036 shares of the company’s stock traded hands. Activision Blizzard has a 1-year low of $16.02 and a 1-year high of $23.79. The stock has a 50-day moving average of $22.55 and a 200-day moving average of $20.53. The company has a market cap of $16.172 billion and a price-to-earnings ratio of 26.57. Activision Blizzard also was the recipient of unusually large options trading activity on Wednesday. Traders bought 4,873 put options on the stock. This represents an increase of approximately 224% compared to the average daily volume of 1,502 put options.

Activision Blizzard (NASDAQ:ATVI) last released its earnings data on Tuesday, August 5th. The company reported $0.06 earnings per share (EPS) for the quarter, beating the consensus estimate of $0.02 by $0.04. The company had revenue of $658.00 million for the quarter, compared to the consensus estimate of $607.75 million. During the same quarter in the previous year, the company posted $0.08 earnings per share. The company’s revenue for the quarter was up 8.2% on a year-over-year basis. On average, analysts predict that Activision Blizzard will post $1.32 earnings per share for the current fiscal year.

Activision, Inc (NASDAQ:ATVI) is a worldwide publisher of online, personal computer (PC), console, handheld, and mobile interactive entertainment products.

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