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Mannequins that send details of the clothes they’re displaying to nearby shoppers’ phones are being trialled in three UK bricks-and-mortar stores. The VMBeacon tech combines a low powered indoor transmitter Bluetooth beacon with shop mannequins or other visual merchandise — with the aim of turning windowshopping into retail clicks. The system also offers retailers a way to gain analytics on their windowdisplays — by generating reports on customer in-app engagement with display items, although users of the Iconeme app can choose which of their details (age, gender, location) to share with shops.



“From Windowshopping To Retail Clicks: Mannequins With Beacon Tech Trialled In UK” is categorized as “science and technology”. This video was licensed from Grab Networks. For additional video content, click the “video” tab at the top of this page.

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